This brand is the upshot of an idea by Alessandro Benetton and wants to be much more than a style, in fact a way of experiencing the world. The concept store is inspired by the loft apartment of a young artist, a citizen of the world, who loves design, films, music ... For Playlife, we ​​designed ROC, which stands for Old Rugged Concrete, a special effect that imitates old concrete, a little crumbled and stained, typical of office spaces converted for residential purposes, and which well matches materials and furniture in wood or metal.

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