& Other Stories
In the wake of a global commercial success, the Swedish low-cost fashion giants H & M opened the European monobrand stores of the group’s latest brand: & Other Stories. The brand offers ready-to-wear apparel, shoes and accessories, but also a cosmetics line, with products dedicated to skin care, make-up and body lines. Garments have a luxury aspect but are attractively priced, a fashion proposal to satisfy everyone. For & Other Stories we designed concrete-looking surfaces, respecting the store concept, which makes use of visible architectural elements, open spaces and recycled furnishings. An original contrast with the elegant and timeless collections offered by the brand.