H&M plays a major role in the retail clothing industry: in 2014 it had more than 2800 stores in 48 countries worldwide. The strong points of this company are: low-cost accessories and apparel, famous faces for the advertising campaigns and collaboration with designers and famous brands. For H & M we created the Manhattan Moon Floor, a type of decorative floor that uses two different colours. White and grey blend to create soft and cloudy effects or remain distinct to bring out the grain, as if to make it a faux marble. In some stores, architectural elements such as stairs and platforms were covered with the same type of material while for the vertical surfaces of walls and elevators Manhattan Moon Wall was used, creating an overall effect of continuity and warmth.