Dsquared2 is the brainchild of two Canadian brothers, Dean and Dan Caten, who emigrated to Italy to follow the dream of creating their own clothing brand. In 1994, they paraded for the first time in Milan drawing attention from the entire fashion world for their combination of eccentricity, style, music and spectacle present in the DNA of their way of creating fashion trends. In the Dsquared2 stores, extravagant glam elements and details blend together to create a concept of "alternative" luxury. For Dsquared2, we created two types of flooring in stark contrast: one is the Battery Park, used primarily in the seaside stores, a decor reminiscent of the white sand and atmosphere of exotic locations; the other, a concrete effect anthracite was used in contrast with reflective shades of gold, the same two colours with which we created the offices of the brand itself.

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