The clothing brand of the H&M group offers minimal style, and contemporary and affordable collections. Designers Karin Gustafsson and Martin Andersson, design managers of the women’s and men’s lines respectively, both Swedes but with British stylistic training, have opened numerous stores across Europe and around the world by launching the brand at international level. For Cos, we designed a spatula grey covering, a sober colour according to the linear style of the brand. All the white complementary furnishing accessories perfectly match the concrete-effect resin surfaces. The result? A cool and elegant environment recalling a couture boutique but with a ready-to-wear atmosphere.