The well-known babies’ brand took its current name after the birth of Enrico - Chicco-, firstborn of the historical founder Pietro Catelli. Within a few years the company set up numerous outlets in Italy and abroad. In Chicco stores, children are the real stars: they can move freely, enjoy themselves and express their creativity. The concept store, designed by Arch. P. Lucchetta of Retail Design, is based entirely on this idea. For Chicco we devised a coating resin that can be applied not only to horizontal surfaces, but also to vertical ones. A tone reminiscent of the cardboard box, just like the concept it intends representing: a family environment that inspires a simple game (that of the "little house") and at the same time triggers the imagination, especially of children.