Benetton

The Treviso-based company founded in 1965 by Luciano, Gilberto, Giuliana and Carlo Benetton, owes its fame not only to its products but also to its style of corporate communications. Of major importance is collaboration with photographer Oliviero Toscani, the creator of advertising campaigns of great impact and strong protest. For Benetton we designed surfaces in warm shades of grey, full of materiality and texture. A young and contemporary style, simple but aggressive just like the Benetton collections.

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